Shortlist a speaker: The right moderator makes all the difference in stimulating and maintaining an engaged discussion amongst all of your participants.Make sure your topic has breadth to it It should not be centered around your business but reflect industry changes and opportunities as well. Pick a topic: The topic is very important because it is the driver of engaged conversation versus quick short answers.Virtual networking events and online product demos are the top two resources that will be more important as tech buyers research technology products and make purchase decisions over the next 12 months.* How to Conduct an Effective Virtual Roundtable Full contact information for all registrants and attendees.A platform to identify customer’s key business challenges and peer-to-peer networking.Exclusive in-depth live conversations with customers and prospects.Captive audience of Senior IT decision makers.More importantly, your customers are looking for this style of interaction to help with their purchase decisions.īenefits of hosting a virtual roundtable include: By joining your peers from across your industry, virtual roundtables give you a platform to discuss best practices, and lessons learned, to help guide your decision making around a particular focus area of your business. Without distraction from other sources, you get face time with the most engaged audience of decision makers. When a virtual roundtable is set around the right timely topic, it affords you the ability to explore the challenges, opportunities, and threats as they are told by your ultimate customer. The inherent flexibility, allowing connection from any location to engage in real-time discussions, often leads to increased participation rates, especially among senior IT buyers. These sessions curate dynamic and exclusive conversations in a digital, yet live, setting. When was the last time you participated in a live conversation with a group of your peers? Virtual roundtables offer the opportunity for valuable face time with your buyers, fostering peer-to-peer networking.
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